Huge Collection: Twitter

The most popular micro-blogging platform, Twitter has successfully 
gained 300 million users with 175 million tweets per day. With 11 
Twitter accounts emerging every second, there are more than 900 
employees working for managing user’s profiles. With such figures, we 
often tend to think, how much revenue twitter earns in a year.<br />

According to a recent survey, twitter has earned revenue of $145 
million with more than 460 million accounts holders. More than just 
numbers, its quality users with their company ranking adds dollars to 
Twitter’s revenue. From U.S president to popular celebrities and all the
 way down to rumor magnets, Twitter is a massive quantity of free 
content. The company is now 6 years old, and it has had abundant time in
 extracting diamonds from its fortunate mine of content. Now question 
arises, what are the sources that make up to such <i>bigger valued</i> revenue? How Twitter is managing the vicissitudes and insane amount of raised cash?<br />

There are various assumptions made by us like, may be its advertising
 company or sponsors links that are credited every time visitor pay a 
visit. On the other hand, may be it is the quantity of users that help 
twitter in its revenue! Well, these are true to some extent but are not 
the only reason for such high revenue. Broadly, there are three sources 
of revenue for twitter- its Firehose, Promoted Trends and Promoted 
Accounts.<br />

<h2>
<span style="color: #ff6600;">Firehose</span></h2>
Twitter has given this name to huge and real time stream of Tweets 
that flow from it every day. This employs streaming technology known as 
XMPP. In addition, smart Twitter charges users in order to get access to
 its Firehose in real time. This was the first case from which Twitter 
generated some meaningful trade by selling that data to Google and 
Microsoft for their search engines. Earlier, there was a rumor that 
Twitter would charge twenty million dollars for a deal. Trust me now the
 amount for selling deals is many times larger.<br />

<h2>
<span style="color: #ff6600;">Promoted Trends</span></h2>
This is the extension to Promoted Tweet platform. The Promoted Trends
 users can see the latest affair and context sensitive trends promoted 
by Twitter’s advertising partners. These PAID Promoted Trends appears at
 the top of the Trending Topics on Twitter. For the last couple of 
years, the 24-hour Promoted Trend ad buy of Twitter has sold for 120,000
 dollars per day. This is per day, and probably this will increase as 
Twitter is planning to start specific trends for a specific country. 
This adds approximate 35 million dollars in Twitter’s revenue. Thereby, 
allowing this ‘blue bird’ company in earning a valuable name of being a 
popular site!<br />

<h2>
<span style="color: #ff6600;">Promoted Accounts</span></h2>
‘Who to follow’ this extension suggests some accounts that people do 
not follow currently. This is profitable platform for business and 
companies for promoting their products and services. It quickly scales 
follower-database and influencers for any brand. This is the most 
profitable option for Twitter as well as for the promoting company to 
increase sales and thereby overall revenue. This is the effective source
 of monetary for twitter by charging money from its promoters. Twitter 
is already being working with over 40 advertising companies, and nearly 
80% are of them are repeat buyers. Now think of how much does this 
contribute to twitter’s revenue! It is ridiculously big.<br />

Twitter recently has rolled out its self-serving advertisement for 
medium-sized business, who always seeks for online promotion and 
presence. In the past, company has wrestled for advertising revenue with
 Facebook in trying to determine whether the ads in social activity will
 work or not. However, with 15,000 tweets every second Twitter is all 
set to reach one billion dollars in its sales by 2014. The noteworthy 
analyst predications and the company’s advertising visibility shows that
 Twitter is more than just a toy of times. However, the real monetary 
value of Twitter’s ‘Tweet’ is still a question!<br />
<br />
(collected)

How Does Twitter Earn?

The most popular micro-blogging platform, Twitter has successfully gained 300 million users with 175 million tweets per day. With 11 Twitt...